Be your own boss - Business skills for creatives

Last Minute Productions, Music Studio – Redfern Community Centre and Article One Events present Be your own boss - Business skills for creatives.

Week 1 - Introduction

• Course overview - learning outcomes

• Ice breakers – get to know your fellow students

• Establish previous learning / skill levels - dreams & aspirations

• For graduates of previous courses: give feedback & share experiences w/group

• Explore interests / roles for the upcoming 7 weeks

• Q & A

 Week 2 – Getting Down To Business

• Business structures – sole trader vs company – pros and cons

• Getting started – apply for an ABN & business name

• Licenses – insurance – copyright vs trademark – legal matters

• Invoicing – bookkeeping / accounting – P&L - tax

• Planning & time management – SMART goals – business plan

• Q & A

• Homework: workshop details for your own business & set goals

 Week 3 – You Are Your Brand

• Revision of key points week 2 / Q & A

• Identify your WHY – define your vision / mission – examples

• Know yourself – strengths / weaknesses / passions / skills / core values

• Find your / niche / competitive advantage / audience – authenticity – your story

• Homework: Brainstorm what your brand should be and prepare a short presentation

 Week 4 – Marketing Magic

• Revision of key points week 3 / Q & A

• Present your brand to the class and receive feedback

• Marketing basics - strategy vs tactics

• A research-based approach – who is your customer & how can they find you?

• Know your industry / competition / opportunities & the power of networking

• Content marketing – social media – email – SEO – podcasts - print

• Effective marketing collateral – create your own or outsource - resources

• Class exercise: in small groups, choose marketing tactics for our graduation event

• Homework: Develop a marketing strategy outline for the event and create collateral

Week 5 – Social Media advertising

• Revision of key points week 4 / Q & A

• Presentation of your marketing strategy outline

• Intro to Meta Business Suite & Ads Manager

• Create an ad campaign – objective – audiences – track results

• Vote on marketing tactics for graduation event – finalise collateral – start ad campaign

• Homework: execute your marketing strategy for the graduation event

 Week 6 – Event prep

• Revision of key points week 5 / Q & A

• Review campaign results – amend / edit / schedule if needed

• Final prep for the graduation event

 Week 7 – Graduation event

• Execute & manage the event in collaboration with performers, venue staff etc

• Debrief, feedback and final thoughts.